Are you ready in 2017 to be recognised and rewarded as a great businesses?
The business awards season is upon us and what better way to bask in our own greatness than drink cheap champagne and eat rubber beef. It’s easy to be cynical, but winning a business Awards and recognition are important to businesses for more reasons than just the business owner’s vanity.
Ever wonder how other businesses become “award-winning,” or how they won the awards they brag about? I’ll let you in on a little secret – they usually apply for them! Yup, many of the awards that businesses receive are given to them because they have entered a contest to win them. If that comes as a surprise and gets you wondering if you could do the same, you absolutely can (and it’s easier than you may realise).
I must admit that I’m a big fan of awards. I think they make good business sense for a number of reasons with my client’s clocking up 87 to date. There are so many reasons why to enter, as it’s not bragging if someone else says it. Third party validation carries weight in business. Sure, you can announce how amazing your company is, but when a third party says it, your credibility gets a bigger bump. Awards and other recognition offer a compliment, which sounds much better when someone else says it.
Industry and Business Awards gives you the chance to tell your success story to a international or national audience, regardless of your size or industry. Showcase your businesses achievement to clients and investors, reward staff and benchmark your success against competitors.
Here are my top reasons for entering;
- Provides an opportunity to reflect on your successes. Often you will be so busy working on your business that you forget to stop and consider your strengths, areas for improvement and the direction you want your business to head.
- Attract Talent to your business. Smart employees want to work for the best.
- Entering an award as part of a marketing strategy is an untapped marketing tool by business owners.
- An award win or nomination often acts as a 3rd party endorsement, added credibility which can be very powerful within your business.
- Award success presents a great story for all types of the media.
- Many award organisers actively arrange press coverage on your behalf, opening up your business to new audiences
- Differentiate your business from your competitors.
- Most awards cost nothing to enter.
- It can position you as an expert in your field, which in turn brings future work and on-going PR opportunities.
- An opportunity to network your business at an awards ceremony.
- Finally, give yourself a pat on the back. We don’t often stop and take a look at what we have achieved, but we should and this is your perfect opportunity.
Awards also hearten owners, investors and other interested parties. Further, prospective clients and future employees are often more likely to consider a company that is viewed as being one of the top in its field. Once you have won the award, make sure you promote it on your website, through your social media channels and with a news release.
Where do I start?
There are a huge variety of awards around from local to national, industry based or with specific criteria. You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.
That’s not to say that winning an award is easy! I make no bones about the high standard of entry judges require but I know you will find the whole experience both beneficial and enjoyable.
To win an award, you have to convince the judges that you make the grade. “My top tip, is be prepared to give the financials and talk numbers. How have your actions impacted the bottom line? Provide any figures that demonstrate business growth and success.
Winning a prestigious award can increase credibility, build profile and boost team morale. But writing a compelling submission takes time. So, the question now becomes, which contest will you enter first?
Need a hand with crafting a submission? For more on all things awards or to discuss how to maximise your business growth in 2017, email me at email@example.com