Today I’m coming to you addressing a very important topic, and that topic is … SALES LETTERS!
As a business coach, I work with clients consistently on the key areas that have impact on their bottom line and their business growth – sales letters is a vital tool.
Most businesses require a sales letter. They provide your product/service with a personality, whilst promoting and selling the USP’s of your product to your selected target market
Sales letters aren’t easy to articulate. They take a lot of crafting & drafting in order to fit the persona of the brand. Sales letters have vastly become one of the more essential tools of your marketing plan that is because when you’re sending out your sales letters to clients and potential clients, you are effectively selling yourself and your invention.
“I believe that Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.”
We all cross the same barriers when it comes to actually writing our own sales letter. The frequent moment when our mind has been thriving with ideas and phrases and when we sit down to form a sales letter suddenly our minds have gone blank! Or do you have a good idea and we just can’t put it together on paper?
Well I’m here to tell you, you’re not alone!
These are obstacles every business owner has to tackle, and I am about to provide you with the 7 simple and effective tips to overcome them.
1. Be the customer as you write. This is the most important aspect of a good sales letter, but it’s often overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know–not what you want to say.
You have one chance to attract a customer; you’ll lose the opportunity if your sole emphasis is on your business. Remember, your customer’s main concern is fulfilling his or her needs and desires, not increasing the balance in your bank account.
2. Organise your letter. Sales letters, just like high school term papers, need an introduction, a body and a conclusion. In the introduction, tell why you’re sending the letter. The body is your “sales pitch,” where you’ll explain why your offer is irresistible. The conclusion wraps it up by briefly bringing your points together and asking the customer to take advantage of the offer.
3. Make it easy to read. Many sales letters are thrown away without being read simply because they appear too complicated. Don’t let this happen to you. Use the following guidelines:
- Write in a conversational style, just as you would normally speak; formal tones are usually unnecessary in sales letters.
- Use short sentences. Once you start writing more informally, you’ll notice your sentences will get shorter.
- Compose short paragraphs. People like to have breaks in their reading. If it doesn’t flow smoothly and sound natural, rewrite it.
- Edit and then re-edit your letter. Besides being difficult to read, misspelled words and grammar errors destroy the credibility and effectiveness of your letter.
4. Capture your reader’s attention. Headlines are not limited to ads. They can also be used in letters to tell readers something they want to know in a bold way that grabs their attention.
You can also use longer headlines–up to three or four sentences–to present important information. In either case, always make the headline compelling so customers want to read the rest of the story.
5. Get your readers interested. Involve the reader in the letter by bringing it to life with a steady flow of interesting information. Write in an active voice.
Build on your sentences and paragraphs so the reader is encouraged to continue reading. Every sentence needs to be interesting; a reader can become bored quickly.
6. Make your readers want your product or service. This is best done by answering the reader’s question – What’s in it for me? People are bombarded daily with billboards, commercials and direct mail–all trying to sell something. Your letter can stand out by not selling, but offering benefits.
People don’t buy products or services; they buy the benefits derived from their purchases. Remember, you’re not selling dining room tables; you’re selling a joyous haven where families bond and friendships flourish. There’s a big distinction between the two approaches.
7. Ask your readers to take action. Potential customers won’t know what you want letter and provide your phone number. If you want them to visit your facility, invite them to stop by and give them clear directions and specific office hours.
It’s also important to urge your readers to take action right away. The longer it takes them to respond, the less likely it is you’ll hear from them. If you’re running a promotion, offer the special for a limited time. This generates urgency to follow up on your letter.
So there, you have it my business coaching tips to writing that winning sales letter and remember you’re writing a sales letter you’re selling not only your product but yourself too.
Take Action Today…
If you would like more advice into writing an effective sales letters of if you would like help in streamlining your business, coaching might be the answer. Send me an email for a free, no-obligation consultation and let’s talk about the possibilities on email@example.com